Finally, Zaka has launched. 

Source:wifflegif.com

But what is Zaka?

Zaka is a newly launched loyalty application that runs on iOS and Android powered smartphones. Any local business can signup for Zaka, when customers visit the business they can earn points or stamps and get exclusive rewards when they reach certain goals. Since our loyalty program runs completely on smartphones, we can help businesses to setup within a couple of minutes and its so easy to use customers will love it.

In an era where the business landscape has become largely competitive and customers now demand a lot more than just quality products and services. Offering a rewarding experience to customers has become imperative. For your business to thrive, you need to be able to keep customers coming back and encourage them invite their family, friends and followers to try you out. Zaka is created to help you with exactly that.

This article we focus on key benefits of Zaka for local businesses. First, let’s take a look at how Zaka works. 

For customers:

1. Download Zaka App: Customers can download our mobile application from the Android Play Store or the Apple App Store.
2. Create an Account: In order to create a Zaka account, all customer need is a name and a South African cellphone number that can receive SMSs.
3. Scan and Earn: Customer can scan QR code to join loyalty program at your business or you can scan their QR code to let to give them points or stamps.
4. Redeem and Enjoy: Once they have collected enough points or stamps, they can redeem exclusive rewards in exchange for points or stamps.

For businesses:

1. Complete Registration Form: Give us your business details and we will get in touch with you to help you get set up.
2. Receive Login Details: Once you receive login details, you need to download our Zaka Business app and login to your account. You will also receive marketing materials to use at your premises to promote the loyalty program. 
3. Scan and Reward: Scan the customers QR code to reward them points or stamps. 
4. Access Insights: You can access loyalty insights to help you make informed decisions about your business’s marketing strategy. 

Now, let’s talk about some of the key benefits of using Zaka for your business. 

Source:tenor.com

1. Retain Customers: Zaka helps businesses build lasting relationships with their customers. By offering a loyalty program, businesses encourage repeat business, fostering a loyal customer base. This is crucial in a competitive market where customer retention can be as important as acquiring new customers. The ease of use of the Zaka app for both businesses and customers facilitates this process, making it a convenient way to keep customers engaged and returning.
2. Increase Sales: The app drives additional purchases, thereby boosting a business's bottom line. By incentivising customers with rewards for their loyalty, Zaka encourages them to make more frequent and larger purchases. This can lead to increased average order values and more frequent visits, directly impacting sales positively.
3. Lower Costs: Zaka provides a digital alternative to traditional paper-based loyalty cards, which can be more cost-effective. The app requires no training or significant setup costs, making it an affordable solution for businesses of all sizes. By reducing the overhead associated with loyalty programs, businesses can allocate more resources to other growth areas.
4. Gain Insightful Data: The app offers businesses access to valuable customer insights. This data includes customer buying habits, preferences, and frequency of visits, which can inform more targeted and effective business strategies. By understanding their customers better, businesses can tailor their offerings and marketing efforts more accurately, enhancing customer satisfaction and driving sales.
5. Happy Customers: Personalised rewards and unique shopping experiences lead to happier customers. Zaka allows businesses to offer customised rewards based on customer behaviour and preferences, making each customer’s experience feel more personal and valued. Happy customers are more likely to become repeat customers and can also become brand advocates.
6. Join a Community: Zaka connects businesses with a network of local businesses committed to community growth. This community enables businesses to share insights, collaborate on promotional efforts, and support each other. Being part of a local business community can enhance a company’s local presence and reputation, contributing to both community and business growth.

In summary, Zaka's loyalty program platform offers a comprehensive suite of benefits that can significantly impact a business's ability to attract and retain customers, understand their needs, reduce costs, and ultimately, improve their bottom line. If you want to join our network of businesses committed to service excellence and uplifting their community, you can get in touch or complete the registration form here. 

What to expect next?

Some of the features we are working on:

1. Detailed stats and insight for businesses within the app
2. Push notifications and in-app messaging
3. A wallet system for customers and businesses

Together, let’s make local truly lekker.